Lead magnets are powerful business growth tools, but what should you know when creating one?
Here are my four best practices for lead magnets:
1. It should demonstrate clear value.
If you want to encourage downloads of your lead magnet, you need to be clear about the problem that it is solving. Not only does this demonstrate the value, but it also instills a sense of urgency by bringing the problem to mind.
2. It’s a natural next step in the conversation.
Think about the topic you’d speak on during a podcast guest appearance. What are the questions someone is likely to ask as a follow-up? The lead magnet should be an answer to one of the questions.
3. It’s easy to find and remember.
When using lead magnets on podcasts, you don’t want to give a complicated URL filled with slashes and dashes. Buying a dedicated URL that relates to the content of the lead magnet makes it easy to find and remember. Just set it to redirect to your lead magnet’s landing page and voila!
4. It matches your audience.
Knowing your target audience and the problem they need to solve will help you match your lead magnet to that audience. If you have more than one audience with different problems, each audience should have its own lead magnet.
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